NBA Draft

PUMA Quickly Building Basketball Shoe Empire


The Ball brothers are all making moves with their individual basketball careers and taking matters into their own hands. Especially when it comes to being represented and having shoe endorsement deals. Lonzo Ball is currently a sneaker free agent exploring his options in hopes of landing a shoe deal with a company bigger than Big Baller Brand. 

LaMelo Ball, one of the top prospects in the 2020 NBA Draft and a potential No. 1 pick, has signed a multiyear contract with PUMA, becoming one of the youngest faces in the company at just 19 years of age.

Ball has been in the spotlight since his freshman year of high school, when basketball fans witnessed him score 92 points in a single game (albeit some came from cherry-picking). At the age of 16, Ball was the youngest player to have his own signature shoe with his family brand BBB, when the “MB1” was a hot shoe. The Chino Hills native has played overseas in Lithuania and New Zealand, too.

The 6-foot-8 guard, who has flashed his passing and playmaking on the floor, has a growing Instagram presence, too, with over 5.6 million followers. This makes Ball one of the most marketable players in his draft class.

PUMA On The Come Up

Now a month away from the 2020 NBA Draft, and yet another Ball brother leaving the family brand, LaMelo Ball joins good company in the PUMA family. It has been 20 years since PUMA endorsed any basketball players, and with Jay-Z as the creator of basketball operations, it was only a matter of time.

Since 2018, however, basketball players have been shying away from the bigger basketball companies such as Nike and Adidas. The potential No. 1 pick Ball will be joining an already-loaded roster:

  • Deandre Ayton (1st overall pick in 2018; Suns).
  • Marvin Bagley III (2nd overall pick in 2018; Kings).
  • Michael Porter Jr. (14th overall pick in 2018; Nuggets).
  • Zhaire Smith (16th overall pick in 2018; Sixers)
  • Kyle Kuzma (27th overall pick in 2018; Lakers).
  • RJ Barrett (3rd overall pick in 2019; Knicks).
  • WNBA All-Star Skylar Diggins-Smith (Phoenix Mercury).

Ball will be the face of this shoe company before it is all over with. Working closely with PUMA, fans will see Ball as a brand ambassador on and off the court. The partnership will more than likely include signature products and incorporate sports, music, fashion and culture into the mix.

On November 18th, stay tuned to see what else PUMA and LaMelo Ball have in store.


About Myicha Drakeford

Lover of basketball and passion for writing. Getting stories out and enjoying this hobby of mine.

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