About Us


The Lead Sports Media LLC, owns and operates theleadsportsmedia.com

The Lead Sports Media is the fastest-growing sports media brand on the web. Coverage from coast to coast we bring you the top news from a different perspective. We are determined to empower the unbiased, passionate, and obsessed voices among all of them.

The Lead Sports Media will be the best destination for up to the moment expert commentary on all NBA topics. The future digital/content broadcast network will offer tons of live up to the moment content, plus more then hundreds of on demand video/music clips. Fans will have access to view articles brought to “life”. We are going to grow in the digital media world.

The Lead is a first-of-its-kind. Building the NBA’s version of the NFL Red Zone, in The Lead today’s fans will have access to unauthenticated video programming through a new platform built to intuitively integrate video and data in ways they haven’t experienced before.

The Lead is a “television-quality sports network media brand” in the works created exclusively for digital audiences. It provides news, highlights, live look-ins, our own analysis, our own graphics and music, and conversation from across the NBA world.”moving at the speed of Twitter so to speak”. It pushes from headline to headline, topic to topic.

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